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Cadence Beverages·Food & beverage
Cadence cut idea-to-publish time from three weeks to five days on trend content
5 days
average idea-to-publish, down from 3 weeks
3x
trend Reels beating the paid social benchmark
+27%
organic reach quarter over quarter
The challenge
Cadence consistently arrived late to trends. By the time a format cleared internal review, it had already peaked and the content underperformed.
What they did
- Added Trend Intelligence to the team's morning routine with lifecycle scoring
- Pre-cleared a set of brand-safe response templates for fast production
- Used Market Intelligence to confirm sentiment fit before committing
- Tracked each trend Reel against the paid social benchmark
The outcome
Cadence now ships trend content in about five days. Three Reels last quarter each beat the brand's paid social benchmark on their own, and organic reach rose 27%.
“The trend scoring is the part my team checks every morning.”
Sofia Nkemelu — Social Director, Cadence Beverages